A business model definition validating opportunities opened by

Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.But there are several compelling reasons to consider writing a business plan, even if you don’t need funding.If you’re looking for a structured way to lay out your thoughts and ideas, and to share those ideas with people who can have a big impact on your success, a business plan is an excellent starting point.Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?

This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.To define your values, think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors.Now consider how you’d like to conduct business with each of them.

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