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They offer perks like read receipts, the ability to see who’s already swiped right, and a temporary “boost” that automatically puts you at the top of the pile for a certain amount of time.The practice has a long history: Ok Cupid rolled out its A-List feature as early as 2009, before Tinder and Bumble even existed.Even if I wasn’t attracted to that person, it gave me some validation that I wasn’t a monster.” However, paying for Bumble didn’t improve her actual experience on the app.In three weeks of using it, she’s gone on one date but said she probably would have swiped right on the person anyway.And what the freemium pricing model did for online games is becoming the strategy used by dating apps today.They’re free to use, but the psychology of gaming suggests that the more you use them, the more tempting it is to advance to the next level.“Sure, I’m able to reach out to more people because I can connect to them, but the response rate is the same.A small percent of the people I match with respond or move past a few back and forth messages.” That wasn’t an issue for Molly, a 25-year-old producer in Leeds, England, who paid for Tinder Gold despite never planning to actually meet anyone from the app.

“[It’s] been helpful in seeing who’s left in the dating pool, adjusting my expectations, and deciding what ‘trade-offs’ I’m willing to make,” she explains. “I definitely decided to match or message with some men I would’ve left-swiped on if I hadn’t known they were interested in me.

Due to her field of work and the fact that she lives in a small town in a conservative state, she didn’t want her precise sexual desires (profiles on Feeld ask users to list them) to be public knowledge.

She says having the freedom to use an app without fear of being exposed introduced her to people she wouldn’t have met if she hadn’t known they were into her first.

Though convenience is great, I don’t want to limit my dating or hookup prospects to just a couple blocks from my apartment.

I would hate to miss out on meeting someone exciting just because they live six blocks away.” In South Carolina, 36-year-old legal professional Jessica (not her real name) paid for the premium kink-friendly app Feeld because that was the only way her profile could remain hidden from Facebook friends.

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